Digital Marketing Strategy: Explanation and Implementation - There are several digital marketing strategies that you can do to market products through digital media. As we have explained above, the media used for digital marketing include communication channels that we actually encounter almost every day, both through the Internet and telephone networks.
Here's a digital marketing strategy to increase your sales:
1. Search Engine Marketing (SEM)
This digital marketing strategy involves using a search engine, such as Google, Bing, Yahoo, or Facebook. SEM itself is divided into two areas, namely SEO and PPC.
a. Search Engine Optimization
This is done by optimizing your digital marketing content so that it appears on the first page of Google without having to pay an ad provider.
b. Pay-per-Click (PPC)
Unlike SEO, PPC is done by paying a fee to the advertising provider so that your digital marketing materials are always on the top results when potential customers search for certain keywords according to your product. Results that appear from PPC usually have the label “Ad” or “Ads”.
2. Influencer/Affiliate Marketing
True, as you might have guessed, this digital marketing method involves other parties, namely influencers or affiliate partners to help you market your products.
Influencer marketing is done by paying for the services of an influencer on the internet, then the influencer will market your product to his followers on his social network.
Affiliate marketing involves partners, and you pay commissions to those partners when they sell your product successfully. For example, Hostinger has an affiliate program to market its products more broadly.
3. Content Marketing
As the name suggests, this digital marketing method is carried out with various processes that involve content, either by creating, managing, or posting content. You use content to “persuade” users to buy the products or services you offer.
Well, to support content marketing, it is highly recommended that you create your own website, by choosing the right domain name and the best web hosting service. If you already have a website, especially an SEO-friendly one, you can optimize the content on your site so that it appears on the first page of search engines so that your business is more widely known.
4. Email Marketing
Email marketing is a digital marketing strategy that is carried out by sending emails to subscribers (subscribers). The main point of this method is not just sending an email, but how you make it as attractive as possible so that customers will read it, even click on the promotion in your email.
There are several email marketing tools that you can use to create attractive promotional emails.
5. Social Media Marketing
This marketing strategy is carried out through social media, either by optimizing your content or by “entrusting” advertisements on social networks. You can promote your business through TikTok, Facebook, Twitter, or YouTube. Almost all social media platforms now provide services to promote business.
In fact, the methods used by these platforms are more or less the same as SEM. They provide a marketplace where you can promote your business, and you can choose organic or paid methods.
6. Viral Marketing
Viral marketing is a way of marketing that is done as creatively as possible so that people are interested in sharing it widely. Remember the ice cream commercial with the theme of the colossal drama of the archipelago where there is a scene of riding an eagle? Yep, this is one of them.
The company that made this ad takes the background of a colossal drama which is actually quite often trending and becomes the subject of people's talk. They also apply all the characteristics of the drama, from riding an eagle, using the same actors and actresses, even the storyline.
However, there are some things that are intentionally made "weird" to attract the attention of the people who watch it. As a result, this ad quickly went viral as viewers continued to share it on various social networking platforms.
7. Mobile Marketing
This method uses the media in the form of a mobile device, but in a way other than using an Internet connection. Mobile marketing itself is divided into 2 forms, namely telemarketing and SMS marketing.
a. Telemarketing
This method is done by telephone, by calling the customer's mobile number. For example, companies that often use this method are banking or finance. Telemarketing can also be used as a fairly effective method for customer retention, because it feels more personal and makes customers feel special.
b. SMS Marketing
This method is done using SMS service to send mass promotional messages to the customer's mobile number. Although now SMS is rarely used to communicate, some companies still use this method to promote their products or services. One of the advantages is that this method can be done quickly and cheaper, called "SMS Blast".
8. Radio Advertising
Make no mistake, radio advertising is also a digital marketing strategy. This method was very popular when radio listeners were still very large. Even so, with today's technological sophistication that allows radio to be heard over the Internet, this method is still quite powerful to market your product.
9. TV Advertising
Advertising on TV is still one of the most popular. You can buy slots to advertise to television stations to market products. The more popular the show that is currently airing, the more expensive the ad slot will usually be. The types of advertisements displayed also vary, such as advertisements between events, running text advertisements, or those displayed directly in the event (sponsored).
To advertise on TV, you can use the services of an ad agency. The range of costs that you have to spend also varies, depending on the TV station that broadcasts it, the time of broadcast and the type of advertisement. Based on the results of our research, the average cost of advertising on TV ranges from 14 million rupiah to 110 million rupiah.
At this point, you already know what digital marketing is, the benefits of digital marketing, and its strategies. It is undeniable that digital marketing is currently a very powerful marketing strategy, especially with the increasingly sophisticated digital technology that is around us today and the large number of online media users around the world. So, from now on, try to take your time to learn digital marketing and improve your skills in this field.
benefits of digital marketing for your business:
- More suitable market targeting. You can advertise according to customer preference data.
- Data-driven strategy evaluation. Campaign success data can be used to improve your strategy.
- Can reach almost all markets. The digital world is not limited by space and time.
- Lower cost. Budget can be more adjusted for higher ROI.
- Improve brand reputation. You can help develop an online presence so that the public is better known.
There are 9 digital marketing strategies, including:
- Search Engine Marketing (SEM). Utilize the search engine (Google) to advertise. Consists of SEO and PPC.
- Influencer/Affiliate Marketing. Work with influencers or affiliate partners to market your products.
- Content Marketing. Maximize content to attract buyers.
- Email Marketing. Make emails as effective as possible so that customers want to read and click on our promotions.
- Social Media Marketing. Using social media like Facebook, Twitter or TikTok to advertise
- Viral Marketing. Create creative and engaging content so that people share it widely.
- Mobile Marketing. Includes Telemarketing and SMS marketing via mobile phones.
- Radio Advertising. Using advertising space of radio stations.
- TV Advertising. Utilize advertising slots on television stations to market products.
So, you have chosen a digital marketing strategy that you think best fits your budget and preferences.