What is Digital Marketing Understanding Digital Marketing Strategy - Digital marketing is a strategy or effort to market or promote products through all types of digital media. Digital marketing media includes communication channels that we often encounter, both through the Internet and other networks such as telephone and television. The definition of digital marketing itself in Indonesian means digital marketing.
In a sophisticated era like today, digital marketing or digital marketing is a strategy that can be said to be very powerful for those of you who have a business. But, what the heck, the reason? Why is this method so popular now? Well, in this article, we will discuss what digital marketing is, the meaning of digital marketing, the benefits of digital marketing, and a digital marketing strategy that you must try to increase sales. Happy reading!
Understanding Digital Marketing
Digital marketing is one way to promote and sell products through digital media. Have you ever seen an ad while visiting a website? Or see an ad on TV? Or even receive a call from the sales department of a company? Yes, this is what is known as digital marketing.
Then, digital marketing or digital marketing also has a broader meaning. Digital marketing according to experts is the use of digital technology and devices supported by an internet connection to achieve marketing targets (Rob Thompson from Trendjackers). So, the definition of digital marketing can be concluded as a marketing activity that involves the use of networks and digital technology to achieve certain marketing goals.
Now, various companies are starting to implement internet-based systems to reach a wider range of customers. Internet users who reach 59.5% worldwide also fuel the growth of e-commerce platforms and other online transactions. From here, you must already have an idea why digital marketing strategies are now very effective. Well, in the following, we will discuss more about the benefits of digital marketing that make it a great marketing strategy today.
Benefits of Digital Marketing
After explaining what digital marketing is and the meaning of digital marketing, then we will discuss the factors that affect the effectiveness of digital marketing. Of course, the main factor that supports the success of a digital marketing strategy is the large number of Internet users around the world as we described above. Almost everyone nowadays also prefers to make transactions online, especially since the outbreak of the COVID-19 outbreak.
In terms of technology and efficiency, there are also several reasons that make it a marketing method that you must try if you are starting or already have a business.
Here are the benefits of digital marketing for your business:
1. More Tailored Market Targeting
Using various digital marketing tools that have been designed in such a way, you can get accurate data about user habits and preferences regarding certain market segments, or related to the products and services you offer.
From here, you can also develop the most appropriate strategy for your target market so that its implementation can be more effective.
2. Data-Based Strategy Evaluation
After your digital marketing strategy is implemented, you can see your marketing evaluation and analysis. You can use data such as the success rate of your campaign, the number of users who opened your ad, and so on to improve your previous marketing strategy.
Based on this accurate data, later you can also increase the effectiveness of the campaign so that the sales figures will increase.
3. Can Reach Almost All Markets
As you know, the online world is not limited by space and time. Almost 24 hours a day, 7 days a week, and all year round, these digital networks are always connected to various regions of the world. Now, through digital marketing, you can reach and connect with customers from various parts of the world, anytime and anywhere.
As a result, the services or products that you offer are always available and can be purchased by customers at any time.
4. Cheaper Cost
The budget you need to spend on digital marketing is much cheaper than traditional marketing strategies. You don't have to print posters, or waste money on ineffective or targeted advertising.
There are several organic ways that you can do without having to spend a large amount of advertising costs. For example, if you already have a website or blog, you can apply SEO steps.
5. Increase Brand Reputation
Of course, with the increasing number of Internet users and online platforms, you can increase your brand reputation through digital marketing. Most buyers will generally search for a product or service first on the Internet before deciding to make a transaction.
By implementing digital marketing, your business will be easily found by potential customers, and they will feel confident that your brand can be trusted, which will ultimately increase your online income.